The Ultimate Playbook for High-Performing Enterprise Sellers.
A proven sales framework that helps enterprise reps qualify faster, maintain momentum, and finish strong especially when the stakes are high.
Red Zone Selling™ is not another sales theory, it’s a real-world execution system built for high-stakes B2B deals. Developed by Vince Beese after 25+ years in enterprise sales, it equips reps with the mindset and mechanics to take control of complex sales cycles.
Borrowing from the play-calling discipline of elite quarterbacks, the method breaks the sales journey into three critical zones:
- Yellow Zone (Qualification): Identify real opportunities and walk from the rest
- Green Zone (Momentum): Keep deals moving and prevent stalls
- Red Zone (Closing): Eliminate last-minute roadblocks and close with confidence
Whether you're chasing your first seven-figure deal or leading a multi-rep team, this book gives you:
- A repeatable system to control the game from first contact to final signature
- Actionable plays for every zone of the sales cycle
- Battle-tested strategies for handling stalls, objections, and pressure moments
Endorsements from the Field
Red Zone Selling is the first sales playbook that actually feels like game day. Vince doesn’t just teach you how to close, he shows you how to control the field, read the defense, and finish strong. Every chapter hits like a two-minute drill for enterprise deals.
Justin Michaelbestselling author, Cold Call ALGO 
Red Zone Selling flips the script on traditional sales books. Vince gives you a clear framework to stay in control, create buyer value, and win when it counts. It’s not just smart, it’s built for sellers who want to close with confidence.
Andy Paulauthor, Sell Without Selling Out
Red Zone Selling is a high-impact playbook for enterprise sellers who are tired of losing deals in the final stretch. Vince Beese combines battle-tested tactics with sports metaphors that actually work, delivering a clear, actionable framework to qualify better, build real momentum, and close with precision. This isn’t theory—it’s a system designed by someone who’s lived it.
Scott LeeseFounder/Sales Leader/Author/Speaker
Enroll in the RZS Ready Companion Course
Take control of your deals in under 60 minutes.
Free offer below.
This fast-track course gives you a sharp overview of the Red Zone Selling system, showing you exactly how the framework drives results. Even if you haven’t read the book, you’ll walk away ready to qualify smarter, build momentum, and close like a pro.
You’ll learn how to:
- Spot real opportunities and walk from the rest
- Keep deals moving with proven tactical plays
- Overcome objections and close under pressure
- Apply the Closer’s Mindset at every stage
- Win more often with the Yellow, Green, and Red Zone system
Take the course now
Want a 100% discount? Book a free call with Vince – select the “Free Assessment” option.
What the Pros Are Saying
Vince delivers a winner’s blueprint - elite closers recognize momentum, control the moment, and execute when it matters most.
Gal AgaCEO @ Aligned
Vince delivers more than inspiration, he provides a structured, zone-based framework that sales teams can apply immediately and consistently.
Steve RichardCo-Founder Vorsight, Sales Expert
Red Zone Selling aligns perfectly with my approach: it’s relentless in driving value, not just pushing deals, ensuring sellers win big by guiding customers toward real outcomes.
Jamal ReimerAuthor of Mega Deals Secrets
Ready to uplevel your game?
We help enterprise sellers close more deals by teaching them the Red Zone Selling system, a structured framework for qualifying, advancing, and closing deals with precision.
6 Modules + Bonus
Module 1:
The Closer’s Mindset
- The Closer vs. the Average Rep
- Why Sales = Sport: Pressure, Execution, Urgency
- Mental Toughness & Playing Offense
- Drill: Confidence Calibration + Mindset Reframe
Module 2:
Master the 3-Zone Framework
- Yellow Zone (Qualification)
- Green Zone (Momentum)
- Red Zone (Close)
- Drill: Pipeline Audit by Zone
Module 3:
Yellow Zone – Qualify Like a Pro
- ICP Alignment Play
- Pain > Preference
- 4F Deal Filter
- Drill: Stakeholder Mapping + Deal Fit Worksheet
Module 4:
Green Zone – Build & Sustain Momentum
- Micro-Commitments & Mutual Action Plans
- Progress Recaps & Multi-threading
- Objection Setup + Business Case Tools
- Drill: MAP Template Build + Roleplay
Module 5:
Red Zone – Execute Under Pressure
- Obstacle Forecast + Champion Activation
- Confident Close + No-Surprise Final Call
- Friction Removal & Urgency Anchors
- Drill: Timeline Compression + Objection Handling Simulation
Module 6:
Finish Like a Pro
- Two-Minute Drill: Clock Mastery & No-Huddle Close
- Hail Mary Play: When & How to Go Bold
- Closer Mentality: Pressure Is a Privilege
- Drill: Play Offense Roleplay + Red Zone Close Plan Template
Sales Leaders Sound Off
Red Zone Selling brings the clarity, precision, and discipline elite sales teams need to win. This isn’t theory, it’s a practical, execution-first framework that helps sellers qualify hard, build real momentum, and close with confidence. Vince lays out a playbook that drives consistency, and equips reps to multi-thread and close complex enterprise deals.
Kiva KolsteinCRO, Gold Stevie Winner
Every top seller needs a playbook but even more, they need the instincts to call the right play. Red Zone Selling shows you how to think, execute, and win like a pro.
Richard Harris5x AAiSP Top Sales Leader
Great sales is all about calling the right play at the right time, and Vince Beese knows how to call the plays.
Neil WeitzmanFractional CRO @ Weitzman GTM
BRING RED ZONE SELLING™ TO YOUR NEXT EVENT
Let Vince fire up your team with a keynote that’s equal parts strategy and swagger. These sessions deliver tactical sales guidance with the energy of a locker-room pregame speech.
- Popular Sessions:
- Keynotes
- Sales Kickoffs (SKOs)
- Training Workshops
- Founder Sales Strategy Sessions
- “Vince brought the fire. Our SKO had real energy—and tactical takeaways.”
Red Zone Reactions
Red Zone Selling is the playbook every revenue leader needs. Vince Beese cuts through the noise and delivers a real-world framework that helps your team qualify smarter, build momentum, and close decisively. If you're serious about winning in enterprise sales, this book belongs on your desk—not your shelf.
Sam JacobsFounder & CEO, Pavilion
Sales is a game of execution. With Red Zone Selling, Vince Beese has written a fantastic playbook to help sellers think like top athletes - utilizing the right plays at the right time with certainty and using mindset strategies for success. Perfect your activities in the Yellow Zone, and then Green, to win in the Red Zone
Lori RichardsonAuthor, 4x Salesforce Top Influencer
As a former college baseball player, I’ve seen how most games are won in the clutch … essentially, the ‘Red Zone’ of pressure and performance. Red Zone Selling brings that same intensity to sales, as Vince Beese delivers a championship playbook that helps reps step up, call the right play, and close when it counts. Truly, a ‘MUST-READ’ for anyone ready to win big in sales.
Larry Long Jr.CEO (Chief Energy Officer) of LLJR Enterprises