The Ultimate Playbook for High-Performing Enterprise Sellers.
A proven sales framework that helps enterprise reps qualify faster, maintain momentum, and finish strong especially when the stakes are high.
Red Zone Selling™ is not another sales theory, it’s a real-world execution system built for high-stakes B2B deals. Developed by Vince Beese after 25+ years in enterprise sales, it equips reps with the mindset and mechanics to take control of complex sales cycles.
Borrowing from the play-calling discipline of elite quarterbacks, the method breaks the sales journey into three critical zones:
- Yellow Zone (Qualification): Identify real opportunities and walk from the rest
- Green Zone (Momentum): Keep deals moving and prevent stalls
- Red Zone (Closing): Eliminate last-minute roadblocks and close with confidence
Whether you're chasing your first seven-figure deal or leading a multi-rep team, this book gives you:
- A repeatable system to control the game from first contact to final signature
- Actionable plays for every zone of the sales cycle
- Battle-tested strategies for handling stalls, objections, and pressure moments
#1 on Amazon in 3 Sales Categories
Endorsements From Industry Leaders
Red Zone Selling is a high-impact playbook for enterprise sellers who are tired of losing deals in the final stretch. Vince Beese combines battle-tested tactics with sports metaphors that actually work, delivering a clear, actionable framework to qualify better, build real momentum, and close with precision. This isn’t theory—it’s a system designed by someone who’s lived it.
Scott Leese
Founder/Sales Leader/Author/Speaker
As a former college baseball player, I’ve seen how most games are won in the clutch … essentially, the ‘Red Zone’ of pressure and performance. Red Zone Selling brings that same intensity to sales, as Vince Beese delivers a championship playbook that helps reps step up, call the right play, and close when it counts. Truly, a ‘MUST-READ’ for anyone ready to win big in sales.
Larry Long Jr
CEO (Chief Energy Officer) of LLJR Enterprises
Red Zone Selling brings the clarity, precision, and discipline elite sales teams need to win. This isn’t theory, it’s a practical, execution-first framework that helps sellers qualify hard, build real momentum, and close with confidence. Vince lays out a playbook that drives consistency, and equips reps to multi-thread and close complex enterprise deals.
Kiva Kolstein
CRO, Gold Stevie Winner
Vince delivers more than inspiration, he provides a structured, zone-based framework that sales teams can apply immediately and consistently.
Steve Richard
Co-Founder Vorsight, Sales Expert
Red Zone Selling aligns perfectly with my approach: it’s relentless in driving value, not just pushing deals, ensuring sellers win big by guiding customers toward real outcomes.
Jamal Reimer
Author of Mega Deals Secrets
Red Zone Selling is the playbook every revenue leader needs. Vince Beese cuts through the noise and delivers a real-world framework that helps your team qualify smarter, build momentum, and close decisively. If you’re serious about winning in enterprise sales, this book belongs on your desk—not your shelf.
Sam Jacobs
Founder & CEO, Pavilion
Straight From the Readers
Enroll in the RZS Ready Companion Course
Take control of your deals in under 60 minutes.
Free offer below.
This fast-track course gives you a sharp overview of the Red Zone Selling system, showing you exactly how the framework drives results. Even if you haven’t read the book, you’ll walk away ready to qualify smarter, build momentum, and close like a pro.
You’ll learn how to:
- Spot real opportunities and walk from the rest
- Keep deals moving with proven tactical plays
- Overcome objections and close under pressure
- Apply the Closer’s Mindset at every stage
- Win more often with the Yellow, Green, and Red Zone system
Ready to Win in the Red Zone?
The Red Zone Selling framework isn’t just a book - it’s the engine behind all of Vince Beese’s programs.
Every keynote, coaching session, and workshop is built on the principles of Red Zone Selling™, a proven, execution-first system that helps sellers qualify smarter, maintain momentum, and close decisively. Whether you’re rallying the team, fixing a stalled pipeline, or elevating deal strategy, these programs are designed to drive real results in the real world.
Keynotes
High-Energy Talks That Move the Needle
Red Zone keynotes deliver a powerful mix of mindset, motivation, and tactical sales execution.
- Ideal for SKOs, sales summits, and leadership offsites
- Brings the “Closer’s Mindset” to life with real-world stories and plays
- Inspires teams to think like elite athletes and finish like pros
- Custom themes available based on audience and outcomes
Coaching
From Sales Theory to Pipeline Execution
Red Zone Coaching helps individuals and teams operationalize the 3-zone framework inside active deals.
- 1:1 or team coaching options for reps, leaders, or founders
- Deal diagnostics by zone (Yellow, Green, Red)
- Mindset and message calibration to remove friction
- Ongoing accountability for performance and progression
Workshops
Hands-On Training for Elite Sales Execution
Interactive sessions that teach teams how to run the right play at the right time – no guesswork, no theory.
- Modular curriculum aligned with the Red Zone Selling system
- Practice drills, objection handling, and live deal reviews
- Includes templates, scorecards, and tactical toolkits
- Delivered virtually or on-site